Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device, often including an anonymous unique identifier.
- "Log files" track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring pages, and date and time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and phone number. We refer to this information as "Order Information".
When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.
How we use your personal information
We generally use the Order Information we collect to fulfil any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and order confirmations). Additionally, we use Order Information to:
- Communicate with you.
- Screen our orders for potential risk or fraud.
- Provide you with information or advertising relating to our products or services — in line with the preferences you have shared with us.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve our site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information, and you can opt out of Google Analytics. Additionally, we use Hotjar — a heatmap tool that analyses user behaviour in order to improve the store experience.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, a search warrant or any other lawful request for information that we receive, or to protect our rights.
Behavioural advertising
We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal.
Do Not Track signal
Please note that we do not alter our site’s data collection practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated or deleted. To exercise this right, please contact us.
We process your information in order to fulfil contracts we may have with you, or to pursue our legitimate business interests. Your information may be transferred outside Europe, including to the United States.
Data retention
When you place an order through the Site, we will retain your Order Information for our records unless you ask us to delete it.
Minors
The Site is not intended for individuals under the age of 18.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: support@linkin1.com